Richard Söderberg

Rickard is one of Sweden's most famous opera singers and artists who, in addition to his work for human rights, also has a strong commitment to the environment. Ever since he first discovered essential oils in the 80s, he has been fascinated by natural skin and body care. Rickard is also part of the project management for the competition.

Tove Styrke

A musician and songwriter with a keen interest in makeup as an art form and as an enhancement of expression on stage and in pictures, Tove is passionate about sustainability and ensuring that from the consumer's perspective, non-toxic and sustainable choices are the easiest and most obvious to make.

Linda Öhrstrom

Linda has worked as a makeup artist for over 25 years and she only works with natural and organic products. Linda has been named Makeup Artist of the Year by ELLE Magazine three times, most recently in 2016. Her clients include H&M, Robyn, Zara Larsson, Crown Princess Victoria and many more! Linda is also part of the project management for the competition.

Adam Risberg

As a drag artist, creator and lecturer, Adam is constantly working creatively on and off stage. Behind all the glitz and glamour, he is and always will be an environmentalist. Sustainability and beauty are close to his heart, which is why he has chosen to participate in the jury for the Organic Beauty Awards.

Stefan Nilsson

Stefan Nilsson is Sweden's leading trend expert. Constantly on the move, he keeps up with what's happening in the world and reports on trends in social media and newspapers such as QX, Sveriges Radio, Plaza, TV4 and in numerous interviews.

Agneta Elmegård

In 2013, Agneta founded the blog Skönhetsredaktörnerna.se on Aftonbladet. She is particularly interested in green chemistry, ingredient technology and beauty from a sustainability perspective. Agneta is educated in sustainability strategies at Cambridge University in England and last year she was listed by Diversified Communication UK as one of Scandinavia's most influential people in "Green Beauty".

Hannah Sjöstrom

Hannah Sjöström is a journalist and author who has written about green beauty since 2008. In her two books , Naturally Stylish – How to Make a Green Detox and Hello Glow: The Road to Radiant Skin, she delves into everything from ingredients to effective and holistic beauty methods. Hannah works as a digital consultant, yoga teacher and is part of the Beauty Editors .

Maria Kallin

Maria works as a store coach and product manager at Hälsokraft HK AB. She is a trained nutritionist, so food and dietary supplements have been her area of expertise. Over time, she has developed an incredibly great passion for natural skin care. Maria, together with talented store owners in Hälsokraft, as well as experts in the field, has developed a sustainability strategy for the chain that will be implemented, in proud collaboration with NOC Sweden. With support for this, they will develop a larger range of natural skin care, where the goal is to spread more knowledge and inspire more people to choose natural skin care. Maria chose to be a member of the jury to stay updated on new products and to help inspire more people to choose natural products.

Johanna Bjurström

Johanna has worked with beauty and health for over 20 years. She is, among other things, a trained skin therapist, dermopath and homeopath and in nutrition and NPL, and she has run several companies in skin care and health. Today she runs her own brand Johanna Bjurström . Johanna has also written the book Happy Skin – young skin for life.

Victoria Ajdert

Victoria works as a category manager responsible for Beauty. She has always loved beauty and believes it is important to use natural, pure and organic ingredients. A motto that is important to her is that:

“If you care about what you put in your body when you eat and drink, you should also care about what you put on the outside of your body.”

Victora is always curious about finding new brands and testing new products.

Åsa Andersson

Åsa is driven and goal-oriented and works as a product manager at Svensk Hälsokost.se . Health, exercise and natural products have always been a leading theme in her life. Åsa's previous work as a hairdresser and makeup artist has meant that she is constantly looking for organic and natural products, as she has always protected nature and the environment. Through her current work, Åsa tries to inspire others to consume products that are good for the environment, health and sustainability.

Susanne Arwidsson

Susanne has worked for many years in the beauty industry, such as Åhlens, Kicks (12 years with EMV and range manager for brands in face, body care, hair care and sun products) and most recently as category manager at Apotea.se in the same categories. She is passionate about beauty products and enjoys using products that are good for skin health, provide nutrition, have beneficial properties and a wonderful feeling of effect. Being able to participate and contribute to selecting organic products with high-quality natural ingredients, which provide a good balance for people and the planet, while showing transparency throughout the entire manufacturing process, feels very good to her.

Anna Rydne

Anna Rydne is a mother of four who blogs about how to live sustainably and climate-smart in the big city. She is the author of the book Urban Eco - a guide to a climate-smart and toxic-free everyday life .

Maele “Cheza” Sabuni

Maele “Cheza” Sabuni is one of Sweden’s leading dancers and he has been making a living from his passion for over 15 years. His achievements include touring with the Riksteatern, dancing and choreographing in the Melodifestivalen and dancing for royalty in major contexts such as the Nobel Peace Prize ceremony, the Polar Music Prize and National Day at Skansen. Maele has also toured internationally with the performance Bach in The street. Maele is interested in skincare and what he puts in his body as his body is his workplace and should last a lifetime!

Therese Alshammar

Therese is a former swimmer, one of the world's best, and today works with health. She lectures on sustainability and motivation and about living well. Therese loves organic and natural products. She also teaches children to swim and runs her own cleaning company, Cleane, which makes environmentally friendly, fragrant cleaning products that are kind to both people & our water.

Shama Persson

Shama is a model and runs the new 50+ modeling agency Golden Age Models. She is also an author and influencer and a strong force in the field of mental health. Since 2017, Shama has been actively working to generally reduce the intake of toxins in both what she eats and puts on her body. Shama has tried a number of different organic brands and has had different experiences, both good and bad over the years. She feels that her mature skin has a greater need for support than when she was young. Photo: Peter Assarsson

Igancio Ölund Alonso

Ignacio is one of Scandinavia's most sought-after makeup artists. 15 years of experience has led to regular collaborations with Swedish fashion companies, prestigious magazines, and our biggest stars.

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Monica Wilderoth

Monica has worked as an actor, director and playwright for 25 years and is now Artistic Director of the Theatre at Byteatern Kalmar Länsteater. She has had problems with her facial skin all her life. Rosacea, acne, stress and a lot of make-up on stage have made her careful about what she puts on her face, both in terms of creams and make-up.

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Fatma Guettou

Fatma works to create more inclusion and sustainability in society. She is the founder of Watoto Arts , a business that offers dolls where diversity and inclusion are celebrated while the company protects the environment and the planet. All design and production takes place in Sweden by creating employment locally. Fatma has always had a great interest in natural skincare and as a jury member she wants to highlight and celebrate organic products.

Isatou “Aysha” Jones

Isatou Aysha Jones is a model who became a stylist and then an event and PR manager before training as a makeup artist. Aysha is the founder of several groundbreaking initiatives in the fashion and beauty industry such as Afrika fashion week Stockholm, Gambia fashion week and Melanin boxes. Awarded for both her entrepreneurship and activism, Aysha is one of Sweden's leading actors in the work of increasing diversity and inclusion in every space she occupies. In addition to being the owner of FÄRG MAKEUP & ACADEMY, Aysha is a columnist for some of Sweden's largest feminist and anti-racist magazines.

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Johannes Cullberg

Johannes' life mission is to help as many people as possible take control of their health. He has won several awards such as Change Maker of the Year 2023, Sustainable Forerunner of the Year 2018, The Natural Outstanding Achievement Award 2017 and Stockholm's Most Entrepreneurial Person 2016. Johannes currently runs the coaching business RE:YOU but previously founded the organic food chain Paradiset. Previously, Johannes was Sweden's youngest publicly traded CEO of the health company Feelgood and also built up LIDL in the Norwegian market.

Madelene Motin

Madelene has been a trained skin therapist for 12 years and has worked as a training manager for Sweden, Norway, Denmark and the UK at the e-commerce company Skincity . She loves everything about skin care and beauty and had it as an interest long before she trained as a skin therapist. In recent years, interest in natural and organic skin care has also grown. Madelene finds it interesting to delve into ingredients and how an ingredient from nature can be transformed into something active that you then get an effect from in your skin care.

Madelene Motin

Madelene has been a trained skin therapist for 12 years and has worked as a training manager for Sweden, Norway, Denmark and the UK at the e-commerce company Skincity . She loves everything about skin care and beauty and had it as an interest long before she trained as a skin therapist. In recent years, interest in natural and organic skin care has also grown. Madelene finds it interesting to delve into ingredients and how an ingredient from nature can be transformed into something active that you then get an effect from in your skin care.